Budget-Friendly Bridal - Introducing the Wedding Dress Collections from H&M & ASOS

In the last few years the high street has come on leaps and bounds when it comes to wedding-wear, offering stylish mother-of-the-bride separates and launching beautiful bridesmaid collections that rival some of the top designers in their fields. Pretty white dresses fit for a fashionable bride have popped up in a lot of places too, but it’s this year that sees two of the power houses of fast-fashion – ASOS online and H&M on the high street – launch their first fully dedicated bridal collections to much fanfare. ASOS was the first to announce its sortie into the world of wedding dresses last year, and in November showcased 18 pieces of dresses and separates dedicated to brides on a real budget. Hot on the heels has come H&M’s Conscious Bridal Collection launched this week, which features three wedding-ready and eco-friendly gowns priced from €199 to €499. So without further adieu, let’s have a goo at what the two fashionista faves have come up with…

The Conscious Bride

H&M’s brand new Conscious Collection, launched earlier this month, marks the Swedish brand’s first foray into the world of bridal fashion. Described as “a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious”, the three wedding dresses fit for the modern romantic bride on a budget are an exciting addition to the retailer’s eco-friendly range.

H&M Conscious, a collection of sustainably produced fair-trade fashion pieces, utilises an assortment of recycled fabrics and embellishments such as organic cotton and reclaimed rhinestones to create a ‘conscious’ collection of clothes. The wedding dresses, priced from €199 to €499, offer brides-to-be the chance to exercise their ethical muscles when opting for high street wedding-wear. We love Niké, an effortlessly cool off-white lace number with bags of boho beauty (modelled by daughter of ex Vogue Paris Editor Julia Restoin Roitfeld) and the idea of pairing some of the stunning embellished jackets (Carine, below is an absolute beaut) with a little Art Deco-inspired number for a real boho city bride feel.

The new collection drops on April 7th.

Niké lace wedding dress, €399

H_M_Conscious_Collection_Wedding_Dresses_High_Street

Carmine Jacket, €179 & Christie Wedding Dress, €499

Pandora Wedding Dress, €199

Pandora, €199

Conscious Collection Separates

ASOS Bridal

When e-tail giant ASOS announced last year that they planned to launch their first collection of affordable wedding dresses, many industry insiders saw it as the dawning of a new age of bridal. The online store has trialed a range of bridesmaid dresses already to much success, and their regular edits of wedding guest outfits always has us coming back for more. Their selection of super stylish and contemporary wedding shoes has had us falling over ourselves in recent months so it’s fair to say that we weddingsonline girls were pretty excited when the collection dropped in November!

The ASOS Bridal Collection has since picked up speed with the announcement of more high street faves testing the wedding-wear waters. Traditional style embroidered fish tail gowns, sweet lace tea lengths, super chic LWDs, tiered boho-inspired maxi dresses and rock chick jumpsuits make up the collection of budget-friendly bridal fit for any style of bride.