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One in Ten Couples Now Go Dutch on Buying the Diamond

A survey by one of Ireland’s most established and successful wedding showcases – The Bride of the Year Show – and Spin 1038, has revealed that despite the challenging economic climate, brides are more determined than ever to have the wedding of their dreams; with the average cost of a wedding totalling €25,000.

The Bride of The Year Show survey explored wedding trends across Ireland and revealed that 70% of brides and grooms went over budget to get the wedding they wanted; with 65% of all weddings going over their initial budget, by on average €5,000. Parents still play a big part in financing the special day; 35% of couples get financial assistance from their parents, 5% let their parents pay for it all, whilst 57% fund it themselves. Ireland was the top country for proposals with 61% saying ‘yes’ in their home country; 11% in the UK and 28% overseas.

The average cost of an engagement ring varied with 20% admitting a dazzling spend of over €5,000; 24% spending €5,000 and 32% confessing an average spend of €3,000. 87% of partners were solely responsible for paying for the ring, meaning one in ten couples both now contribute to help buy the ring of dreams.

Sara Kennedy, Wedding Blogger from the Irish Wedding Blog and host of the ‘I Do’ School, a new feature taking place at the Bride of The Year Show comments: “The millennial generation are getting married later in life, when they are more financially independent. They are in a position to be able to ‘host’ their own wedding, and no longer see it as solely their parent’s financial responsibility. They are rising to the challenge exercising their ability to be creative, motivated by things like local sourcing, ethical production and a great authentic experience.”


Kennedy continues; “2-day weddings and personalisation trends are on the rise and are having costly implications. Increasingly, brides and grooms want to tell their story through ‘themes’, and they are becoming extremely imaginative. Everything, from the stationery and the decorations to the food and drinks menu can be personalised, and that doesn’t come cheap.”


“We are seeing that people are prioritising the ‘wow’ moments, wanting to surprise and delight their guests with ‘insta-worthy’ entertainment and including the latest big trend. Whether you want multi-coloured alpacas roaming with your guests or a drone capturing your moment from above, the incredible diversity of wedding suppliers ensures that however wild your wedding dreams are, everything can now be made a reality.”

The findings from the survey come ahead of the Bride of the Year Show which will open its doors this weekend – 26th & 27th January 2019 – welcoming thousands of couples across the two days. Taking place at the RDS, the show will be home to more than 150 wedding suppliers all gathered under one roof. New for 2019 is the introduction of the ‘I Do School’ – two days of workshops for brides and grooms-to-be, hosted by wedding blogger Sara Kennedy from the Irish Wedding Blog. Also new to the show is the ‘Something New, Something Blue Village,’ a dedicated area for artisan and craft exhibitors to showcase their handcrafted goods.

From five-star hotels offering bespoke wedding packages, to local florists and bakeries who specialise in personalisation, the Bride of The Year Show provides suppliers with direct access to buyers, helping to generate business for companies, off all sizes, who have travelled across Ireland to showcase their services and products this weekend.

The Bride of the Year Show will open its doors at 11am on Saturday 26th January and runs until 5pm on Sunday 27th January 2019. Tickets cost €15 and can be purchased at the door. For more information visit or check out @WEDDublin on social.


Main image by Hamilton Menton photography, one of the exhibitors at the Bride of the Year Show

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Kelly Jane Hartmann

Kelly is a former wedding planner and a lover of anything pink. She believes that any bride can plan her own wedding, with a few tips and helpful tools.

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