Rue de Seine 2017 Bridal Collection – The Love Spell Campaign

Fashion & Jewellery

There’s certainly a hint of witchcraft going on with Rue de Seine because ever since we laid eyes on the New Zealand designer’s bridal offering a number of years back, we have been nothing short of mesmorised by them.

Love Spell, Rue de Seine’s ultra contemporary 2017 collection, is a range of fascinating, alluring, exquisite gowns for the free-spirited bride with innate style. 70s sirens, boho babes and cowboy beauties are more than catered for with flirty flutter sleeves, flamboyant fringing, whimsical tassels, tied-up two pieces and pouring, waterfall silhouettes.

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The most unique fabrics and laces are utilised throughout the collection; rich textures and creative laces all developed in-house exclusively for Rue de Seine amount to a Bohemian fantasy. These are designs for unique and fearless brides brimming with confidence and charm, brides who are ageless, and possess an innate and timeless sense of style…

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“Love Spell is a celebration of free thinking, bold, and unconventional brides” says owner and chief designer Michele Corty. Inspiration for the collection of 21 comes directly from the relaxed and romantic beaches of Bali, and “the daring and dramatic expressions of iconic trailblazers”. We get a hint of Bianca Jagger, Brigitte Bardot and Joni Mitchell in each of these gorgeous gowns… don’t you agree?!

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The campaign, shot by Zoe Grossman and featuring model Britt Maren is simply magical and it’s fair to say it’s put a spell on us for sure.

Forget about wearing them again, these are wedding dresses we’d never want to get out of!

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Rue de Seine Stockists

Rue de Seine is currently stocked in Northern Ireland in The White Gallery, Co. Down and across the water in Luella’s Bridal in London. For updates on stockists, visit ruedeseine.com or contact [email protected] for more details.