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weddingsonline Announces Acquisition of Mrs2Be


weddingsonline Announces Acquisition of Mrs2Be

weddingsonline, the leading Irish weddings online marketing business, has today announced the acquisition of the number two player in the Irish market, Mrs2Be. The move sees weddingsonline taking over Mrs2Be’s Irish and UK businesses, as well as the popular babies and pregnancy community website, As part of the deal Keith and Claire Malone, the founders of Mrs2Be, will remain with the business in an advisory capacity.

weddingsonline director Peter Bryans said “Mrs2Be is a very attractive partner for weddingsonline, in that it will consolidate and expand our product offering in Ireland, and which will grow both top and bottom lines significantly.”

Mrs2Be co-founder and Managing Director Keith Malone said “for the past 7 years, we’ve been helping couples to plan their perfect wedding by providing inspirational content, a friendly community and easy access to Ireland’s leading wedding venues and service providers. I’ve no doubt that the Mrs2Be brand will enjoy continued growth and development under the leadership of the weddingsonline team. It’s a win-win situation for clients in the wedding industry, created as a result of the two leading wedding marketing brands joining forces.”

weddingsonline was advised in the transaction by Eversheds and RSM Ireland. Mrs2Be was advised by Finlay Mulligan & Co.

About weddingsonline

weddingsonline was established in 2000 by Peter Bryans and Ian Dodson (Digital Marketing Institute) and serves wedding industry suppliers and brides and grooms-to-be in Ireland, UK, Europe, the Middle East and India. In 2011 weddingsonline acquired a 33% stake in, the UK’s leading wedding website.

About Mrs2Be

Mrs2Be was founded by husband and wife team Keith and Claire Malone in 2009. Their rapidly-growing online community quickly became a household name within the Irish wedding industry and a popular resource for engaged couples planning their big day. In 2013, Mrs2Be launched their highly successful annual Brides’ Choice Awards which recognise and award wedding venues and service providers who consistently deliver a high level of customer satisfaction.


For further information, please contact:

Gayle Hearne – Tel: 01 8839270

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Pamela Mahon

Pamela Mahon

Pamela enjoys writing about all things decor (she loves buying it too) and has a not so secret addiction to stationery.
Pamela Mahon

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