. If you're not sure how you can help, or how much time you can commit, get in touch anyway and we'll have a chat to see how you can be involved. Everyone involved is a volunteer mum, and if we each do a little bit it really adds up. Even if all you can do is help spread the word, or turn up for the big latch-on, that will really make a difference.
For more info on The Challenge and to see last year's results, go to http://www.babyfriendly.ca/challenge/site-results.aspx
Are you up to The Challenge? We need your help!!
Hey Ladies! It's that time of year again! After the HUGE success of the Quintessence Breastfeeding Challenge in Ireland last year, we need your help to make it even bigger and better in 2012.
For those of you that don't know, the Quintessence Breastfeeding Challenge is an annual event which is staged world wide to raise public awareness of the need for proper information and support for breastfeeding mothers and normalize breastfeeding in society. It originated in the Canadian province of British Columbia back in 2001 with 856 babies and their mothers sitting down to nurse simultaneously at 26 different sites. The Challenge has since grown to become an annual global event. 2009 saw 4,766 babies taking part at 246 sites in 21 Countries.
2010 was the first time it was held in Ireland. Maria Moulton, a Cork mum, heard of The Challenge, and being a tandem nursing mother of two little girls with a strong interest in promoting breastfeeding in Ireland, she really wanted to get involved and put together a site in Cork. Despite Maria having only ten days to organize it, the event was a huge success, with 98 mothers and 106 babies and children sitting down to nurse at Mahon Point Shopping Centre.
In 2011, Maria (who is Co-Chair of Friends of Breastfeeding) asked FoBF to get involved and make it a nationwide event. In total, there were 7 venues in Ireland. The Citywest (Dublin) venue was the largest site IN THE WORLD with 146 babies nursing at 11am – with the accolade of second largest site in the world going to Mahon Point (Cork) with 145 babies. How AMAZING is that? Overall, Ireland placed second to Canada in The Challenge as 392 babies around Ireland latched on all at the same time. Considering the population of Canada is over 5 times that of Ireland (and their breastfeeding rates are much much higher), I think we can all agree that is a fantastic achievement for Irish breastfeeding mammies.
The 2012 Challenge is on Saturday 29th September and we need YOUR help to make it fabulous. If you'd like to host a venue for The Challenge, we need to hear from you by Friday August 10th at the latest!!! There are lots of other jobs that need doing too, most can be done from the comfort of your own laptop or smartphone, so if you are interested please get in touch asap by e-mailing