i'm looking up information on the internet about the different types of marketing strategies that exist but seem to have run out of ideas after only thinking up about 15 strategies.
do any of you work in marketing? can you think of anything else i can add to this list? or else can anyone suggest any good search terms that i can use online to find a website that provides this kind of information - mostly i've come up with advertising agencies who charge for everything!!
i've used marketing tools, strategies, actions... as the search terms.
and the list so far is:
Ads in papers, specialised magazines, newsletters
Ads in Google
Search Engine Optimisation
Telephone listings (yellow pages, etc)
Chamber of commerce and other official bodies (IDA etc)
Posters (in universitites and other educational institutions)
Attending business related workshops
Writing articles for magazines[/list:u:24whg4bz]
thanks for taking the time girls, much appreciated!
You've covered alot there in that list
There's a term in Marketing called Segmentation. It's where a company divides up it's market into homogenous groups so that they can target that particular group i.e. demographics, lifestyle trends and so forth.
Maybe if you did a search on Segmentation, it could give you more ideas. It was developed by Kotler and Doyle.
Another term you could google would by the 4ps. Maybe that would help you?
Sponsorship? As in local clubs etc.
- TV & Radio
- Spamming various web forums (fora?)!!!!
- branding - e.g. having a company car with logo, etc, or handing out car stickers for other cars to display, bags from shops that people see being carried around.
- press releases
Webinars - online web seminars
Analyst briefings - invite for face-to-face or over the phone
Round Table sessions - hosting or participating
Panel sessions - participation or chairing the session
Sponsorship at tradeshows e.g. bar area, carpet tiles, brochure cover etc.
Building Brand Awareness internally as well as externally
High Touch programmes: run a campaign to create a series of touches with you target audience e.g. gift, mailer, invite, visit, phone call
Widenet Awareness Campaigns: use a campaign to get your value props in front of an new audience, build awareness to companies that may not have a need currently but will potentially have a need in medium term.
Corporate entertainment -e.g. inviting target customers to events such as rugby, wine tasting, golf etc
Industry bodies (standards bodies etc) - set up/sign up/take active role to position yourself as industry expert
Speaking engagements at conferences
Workshops - hosting and attending
Press briefings - regular contact with your target press
Use partners e.g. resellers and so on
Partner Marketing - set up partnership programme, what you get if you partner e.g. press release, logo on website, certain discounts to training, set up special partner area on website and so on.
& all the associated links for a bit more information
Don't forget that you can split your topics into Above The Line and Below The Line
Have a look at
as Mrs Moo says you can split your campaigns into above the line and below the line:
typical ATL includes tv, radio, outdoor advertising
typical BTL includes direct mail, outbound telemarketing, customer surveys
Also marketing strategies are not campaigns. Strategies would include market penetration, growth of customer base, differentiation, demand stimulation, while campaigns are a series of communications to deliver on the strategy. The campaign vehicle is ATL or BTL or sometimes "through the line"- a combination of both.
Hope this helps you find what you need.
It's a Secret
I've Pm'd you with a note on Guerilla Marketing.......
hey thanks so much for all the advice. haven't had time to read it in detail yet but it looks like you've given me lots of food for thought.
thanks a mill!! yis're great :D