Alan Berg
Certified Speaking Professional, wedding industry sales speaker and author
Speaking on: Turning Objections Into Opportunities + Better AI, Better Results
What couples really mean when they raise objections, how to answer price, comparison and timing concerns without discounting, and how to keep the sale moving. Plus 10 practical ways to make AI work harder for your wedding business.
With over 25 years in sales, marketing, and sales management, Alan Berg knows how to help wedding and event businesses book more and grow faster. He's been named one of the "Top 100 Speakers To Watch in 2025" by Motivator Music on LinkedIn, for the third time, alongside Tony Robbins, Gary Vee, and Dave Ramsey. Alan is also the wedding and event industry's first Certified Speaking Professionalâ„¢, a Fellow of the Professional Speaking Association of the UK and Ireland, and one of just 45 Global Speaking Fellows worldwide.
He hosts the Wedding Business Solutions Podcast, with over 275,000 downloads, and brings real-world experience from publishing two wedding magazines to serving as VP of Sales at The Knot. Alan's an Education Expert for WeddingPro and consults with top wedding and event businesses worldwide, from Ireland to Dubai, India to Australia, and the UK. He's worked with venues, hotels, caterers, bridal shops, planners, entertainers, and more.
Alan has presented in 14 countries, including five in Spanish and once in French (both self-taught). He's written 13 books, including his most popular: "Shut Up and Sell More", "Why Are They Ghosting Me?", "Stop Selling and Help Them Buy", and his latest, "From Browsing to Booking". Every year, he speaks to thousands of wedding pros through webinars, live events, and on-site sales training.