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W Wedding Sales Summit

weddingsonline presents

Wedding Sales Summit

The Attention Economy: Winning Over the Digital-First, High-Expectation Modern Couple

Wednesday 21st October 2026 Radisson Blu Hotel, Athlone

This year's theme

The Attention Economy

Winning Over the Digital-First, High-Expectation Modern Couple

A one-day sales and marketing conference for wedding venues and suppliers who want to win more bookings from today's couples.

Why it works for everyone

Whether you are selling a luxury ballroom, a floral package, or a photography style, every wedding business is fighting for the attention of Gen Z and Millennial couples who shop with their phones first.

Digital-first selling in practice

Real examples of venues using 3D virtual tours and high-energy Instagram Reels to capture destination couples, and how suppliers can use the same "digital twin" strategies to sell their services before the first meeting.

Key takeaway

How to audit your digital footprint to move a couple from "just scrolling" to "ready to book".

Line-up

Our speakers

Alan Berg

Alan Berg

Certified Speaking Professional, wedding industry sales speaker and author

Speaking on: Turning Objections Into Opportunities + Better AI, Better Results

Tara Fay

Tara Fay

Event and wedding planner, named one of the top wedding planners in the world by Harper's Bazaar USA

Speaking on: Inside Luxury Wedding Planning

Kelly Hartmann

Kelly Hartmann

Host of the Wedding Wednesdays podcast, former wedding planner and blogger

Speaking on: The Future of Social

Andrew Kavanagh

Andrew Kavanagh

Marketing Consultant

Speaking on: The Wedding Marketing Funnel

Everita Kenny

Everita Kenny

Luxury wedding planner, bridal makeup artist, author of "The Wedding Diary"

Speaking on: Wedding Planning Trends for 2027

Jonathan Bryans

Jonathan Bryans

Commercial Director, weddingsonline

Speaking on: Ask The Experts (host)

The day

Agenda

  1. 09.00

    Registration, Tea & Coffee

  2. 09.30

    Welcome

  3. 09.45

    Turning Objections Into Opportunities

    Alan Berg

    What they really mean, what to say, and how to keep the sale moving.

  4. 10.45

    Inside Luxury Wedding Planning

    Tara Fay

    How to get noticed, what planners look for, what defines luxury, and how the industry is evolving.

  5. 11.45

    Tea & Coffee Break

  6. 12.15

    The Future of Social

    Kelly Hartmann

    How Instagram and TikTok are reshaping what's next for social.

  7. 13.00

    Lunch

  8. 14.15

    The Wedding Marketing Funnel

    Andrew Kavanagh

    Optimise every stage of your customer journey.

  9. 15.15

    Wedding Planning Trends for 2027

    Everita Kenny

    What's IN and what's OUT!

  10. 15.45

    Tea & Coffee

  11. 16.00

    Better AI, Better Results

    Alan Berg

    10 practical ways to make AI work harder for your wedding business.

  12. 16.45

    Ask The Experts

    Panel hosted by Jonathan Bryans

  13. 17.15

    Finish

Tickets

Join us in Athlone

Standard Ticket

€259.00 + VAT

Book now

What attendees say

Worth the trip, every year

Alan provides fast, workable solutions for you to implement in your business the same day. He also gives me the confidence to continue in business, and the self belief that anything is possible.

Gerry O'Carroll Photographer, Waterford

Engaging, energetic, enlightening and encouraging! He knows our business and what we are trying to achieve. We came away with lots of inspiring ideas for grasping the opportunities and overcoming the challenges facing us.

Eamon Crosby The Bentley Boys, Dublin & Galway

Amazing speakers with such passion and motivation. We learned so much and returned to our store today full of enthusiasm and new ideas.

Maria & Catrine My Dress, Ireland

Venue & contact

Radisson Blu Hotel, Athlone

Radisson Blu Hotel, Northgate St, Athlone, Co. Westmeath, N37 A8X9

Questions? Contact the events team:
events@weddingsonline.ie
+353 1 963 0432

Book your ticket