This year we will be looking at:

Where’s the friction in your sales process?

As a customer, it’s easy to see where companies make it hard for us to do business with them. Can you see where you’re making it difficult for your couples? Do you know how you may be chasing away good prospects because of extra steps or friction? Come to this session and see how your customer experience may be hurting you, rather than helping.

What you’ll hear:

– 5 ways you’re creating friction in your sales process

– 3 ways you’re creating friction on your website

– Friction reduction tips everyone can use

If you don’t ask, the answer is always No!

Do you love doing weddings more than you love selling them? You’re not alone. The events industry is filled with creative people who love providing amazing results for your couples. The problem is that the skills needed to do events are not the same as the ones needed to sell them. Come to this session and hear:

– Why you need to stop selling and start helping the buy

– Why you should be assuming the sale, right from the enquiry

– How to ask better questions which will help you sell more