The weddingsonline team surveyed 74 Irish wedding venues – these are the results! We asked wedding venues about their enquiries and bookings, marketing channels, challenges and what makes their venue stand out.
Want to know how your wedding venue compares? Take a look at the breakdown below:
Enquiries are up, with 2023 looking like it will be a record breaking year!
In 2023, 82% of wedding venues have received more than 100 enquiries, with 33% receiving over 300 enquiries.
Converting enquiries to showarounds
19% of wedding venues have converted more than 50% of 2023 enquiries to showarounds.
53% of wedding venues have converted more than 30% of 2023 enquiries to showarounds.
15% of wedding venues have converted less than 15% of 2023 enquiries to showarounds.
Converting enquiries to bookings
15% of wedding venues converted more than 50% of their enquiries to bookings in the last 12 months.
34% of wedding venues converted more than 30% of their enquiries to bookings in the last 12 months.
27% of wedding venues converted less than 10% of their enquiries to bookings in the last 12 months.
Converting showarounds to bookings
28% of wedding venues converted more than 50% of their showarounds to bookings in the last 12 months.
60% of wedding venues converted more than 30% of their showarounds to bookings in the last 12 months.
12% of wedding venues converted less than 10% of their showarounds to bookings in the last 12 months.
Wedding bookings
2023 bookings are down 9% on 2022.
2023 bookings are on par with 2019 (pre-pandemic levels).
The average number of weddings booked for:
2024 – 60 weddings
2025 – 36 weddings
2026 – 26 weddings
19% of wedding venues hosted 4 or more wedding events at their wedding venue in the last 12 months.
51% of wedding venues hosted 2 or more wedding events at their wedding venue in the last 12 months.
24% of wedding venues did not host any wedding events at their wedding venue in the last 12 months.
Most effective marketing channels
According to the 74 wedding venues surveyed, the top three marketing channels are:
- Own website
- Organic social media
- Weddingsonline
Standing out
Challenges
Main reasons why couples choose your venue
